CF

This comprehensive online course is hosted LIVE by a senior finance professional and will feature 6 modules that will unravel the role of Commercial Finance, as well as how these Concept, Principles and Pillars are applied in the real world.

Each module features a 2.5-hour live online session and a 30 min Q&A. Participants can register for the full two day programme, or one of the individual modules

Module 1 – Role of Commercial Finance in B2C business

Business Partnering

Driving value growth

Balancing off conflicting goals

Module 2 – Underlying principles of Commercial Finance

Understanding the whole value chain

Strategic planning vs short term decision making

Invest to Grown / Return on Investment mindset

Hard vs soft skills

Module 3 – Main pillars of Commercial Finance

Revenue growth management

Resource allocation and marketing spend effectiveness

Risk Management

Module 4 - Revenue Growth Management

Pricing: insights, strategy and tactics

Assortment optimization              

Promotions optimization  

Managing total customer investment

Module 5 – Resource Allocation

Managing marketing budgets

Building a robust business case

Post implementation review

Module 6 – Marketing Spend Effectiveness

Consumer disposition funnel and bottlenecks

 Touchpoint effectiveness

 Consumer acquisition cost

Managing consumer lifecycle value