CF

This comprehensive online course is hosted LIVE by a senior finance professional and will feature 6 modules that will unravel the role of Commercial Finance, as well as how these Concept, Principles and Pillars are applied in the real world.

Each module features a 2.5-hour live online session and a 30 min Q&A. Participants can register for the full two day programme, or one of the individual modules

 

Module 1 – Role of Commercial Finance in B2C business

Business Partnering

Driving value growth

Balancing off conflicting goals

             

Module 2 – Underlying principles of Commercial Finance

Understanding the whole value chain

Strategic planning vs short term decision making

Invest to Grown / Return on Investment mindset

Hard vs soft skills

 

Module 3 – Main pillars of Commercial Finance

Revenue growth management

Resource allocation and marketing spend effectiveness

Risk Management

 

Module 4 - Revenue Growth Management

Pricing: insights, strategy and tactics

Assortment optimization              

Promotions optimization  

Managing total customer investment

 

Module 5 – Resource Allocation

Managing marketing budgets

Building a robust business case

Post implementation review

             

Module 6 – Marketing Spend Effectiveness

Consumer disposition funnel and bottlenecks

 Touchpoint effectiveness

 Consumer acquisition cost

Managing consumer lifecycle value

Subject Tutor Course Dates Price
Full course
Vladyslav Leshchiy
Лектор
May 23, 2022 6 p.m. - 9 p.m. May 24, 2022 6 p.m. - 9 p.m. May 25, 2022 6 p.m. - 9 p.m. May 26, 2022 6 p.m. - 9 p.m. May 27, 2022 6 p.m. - 9 p.m. May 28, 2022 6 p.m. - 9 p.m. 100.00
Module 1
Vladyslav Leshchiy
Лектор
May 23, 2022 6 p.m. - 9 p.m. 20.00
Module 2
Vladyslav Leshchiy
Лектор
May 24, 2022 6 p.m. - 9 p.m. 20.00
Module 3
Vladyslav Leshchiy
Лектор
May 25, 2022 6 p.m. - 9 p.m. 20.00
Module 4
Vladyslav Leshchiy
Лектор
May 26, 2022 6 p.m. - 9 p.m. 20.00
Module 5
Vladyslav Leshchiy
Лектор
May 27, 2022 6 p.m. - 9 p.m. 20.00
Module 6
Vladyslav Leshchiy
Лектор
May 28, 2022 6 p.m. - 9 p.m. 20.00
Full course
Vladyslav Leshchiy
Лектор
Oct. 24, 2022 6 p.m. - 9 p.m. Oct. 25, 2022 6 p.m. - 9 p.m. Oct. 26, 2022 6 p.m. - 9 p.m. Oct. 27, 2022 6 p.m. - 9 p.m. Oct. 28, 2022 6 p.m. - 9 p.m. Oct. 29, 2022 6 p.m. - 9 p.m. 100.00
Module 1
Vladyslav Leshchiy
Лектор
Oct. 24, 2022 6 p.m. - 9 p.m. 20.00
Module 2
Vladyslav Leshchiy
Лектор
Oct. 25, 2022 6 p.m. - 9 p.m. 20.00
Module 3
Vladyslav Leshchiy
Лектор
Oct. 26, 2022 6 p.m. - 9 p.m. 20.00
Module 4
Vladyslav Leshchiy
Лектор
Oct. 27, 2022 6 p.m. - 9 p.m. 20.00
Module 5
Vladyslav Leshchiy
Лектор
Oct. 28, 2022 6 p.m. - 9 p.m. 20.00
Module 6
Vladyslav Leshchiy
Лектор
Oct. 29, 2022 6 p.m. - 9 p.m. 20.00